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Marketing Plan

Objective

Details

Approach

Staff

Status/Action

Links

Approach corporates for sponsorship

Communications companies focus – but with open mind to others

 

Carrie to specify:

HealthLink

PWC

Vodafone

 

 

 

Apply through official forms

 

Identify key contacts and pursue

Carrie

Carrie: 7.2.06 Approached Terence Higgins Trust

9.2.06 Approach CPPIH, Sainsbury Centre for Mental Health, Centre for Social Justice, NERD

 

15.2.06 reminders sent.  Positive response from NERD who want to skype in near future.  Will confirm

 

15.2.06 Writing proposal for PriceWaterHouse Cooper need to discuss with David

15.2.06 Pursuing Health Sponsorship Council

 

27.2.06

Awaiting feedback from NERD, contacted again today

PWC Sponsorship application awaiting feedback from David and Ian

Health Sponsorship Council given details to research team, awaiting response

Reminders sent to SCMH, Centre for Social Justice, CPPIH, THT

 

Pursuing new contacts with other corporates to be identified by me in due course

 

Approach corporates to buy and use the tools directly

Communications companies focus – but with open mind to others

 

Carrie to specify:

 

 

 

Identify key contacts and pursue

Carrie

27.2.06

Pursuing Vodafone

The Guardian and the Observer, NZ Post currently.  Will review and update in due course

 

Support existing customers even if it costs us in the short term

South Staffordshire NHS Trust

Build a dedicated VX and promote it widely within and beyond the Trust

David

Currently negotiating with Staffs for an extended role – David to phone Neil Carr Feb 7 - David now waiting for negiotion on his scope plan - should be w/c 20th Feb

 

Reconfiguration

God knows!!

David/Ian

All over the place.

 

Ian to get people to use it urgently

 

Attract new customers

Counties Manukau DHB

Identify key contacts and pursue

Carrie/David

Carrie: 

 

15.2.06 Formulating business plan for approach to Clinical Board

 

27.2.06 Followed up Christchurch Conference key participants.  Await feedback.  Plan to approach key DHBs in process

 

Fife NHS Mental Health Trust

Identify key contacts and pursue

Ian

Ian has written Feb 2 – Ian to follow up

 

Merseyside Mental Health Trust

Identify key contacts and pursue

Ian

Ian has written Feb 2 – Ian to follow up

 

Tameside Mental Health Trust

Identify key contacts and pursue

Ian

Ian has written Feb 2 – Ian to follow up

 

Additional Trusts – to be identified

Identify key contacts and pursue

All

Carrie has written list of all SHAs in the UK identifying priorities.  Ian to add to when in post and go from there.

15.2.06 need to make this a priority guys!!

27.2.06 Carrie contacted key personnel in UK known to her

 

NZ Occupational Therapists interested and David has demoed

Identify key contacts and pursue

David

David to follow up Feb 7

 

Get government support

Approach UK government departments

Identify key contacts and pursue

Ian

Ian is to attend 2 conferences in the UK shortly

 

Ian is to contact the Office of the Deputy PM

 

Ian is to contact PM office – possible NZ meeting???

 

Carrie 9.02.06- written to EGov Unit, Patient Focus, eGov monitor personnel, e-democracy councillor Reid, ITC Napier, Cmmunity Participation conference speakers

15.2.06 follow up sent

 

10.2.06 Bite from Patient Focus, arranging teleconference for next week

15.2.06 Awaiting potential collaboration with PFI in Trent.  Hold off contacting Australasia for a while

27.2.06 Awaiting further discussion with Greg Anderson 8.3.06

 

Get local authorities to use the system

Auckland Regional Council

Continue to pursue

David

David has been told they will decide on this in March

 

David also continues to pursue Stephen Hilton of Bristol City Council

 

23.2.06 Carrie contacted Tim Shadbolt and Michael Laws- to pursue

 

Digital Challenge Competition

Partner one or all of the ten councils who win through the first round

Follow up Stephen Hilton

 

Monitor the competition and contact the winners as soon as we know who they are

All to look at this one because it could be big

Carrie 9.2.06- approached Community Participation conference speakers

15.2. still pursuing responses! nothing yet

27.2.06 No response to further communication

 

Raise profile of the Values Exchange

Advertising – but of what kind??

Decide which forms of advertising to concentrate on – ideas please

All

As of 7.2.06 Carrie has sent articles to

Scoop

OneWorld

ID21

NZ Health Review

Ideal Govt Europe

Max Neumann @Xtra

Moreover.com

British Journal of Healthcare Computing and Information Management

Features team at e-Gov monitor

Ananova Science and Discovery

 

15.2.06 reminders sent to follow up on all

27.2.06 Reminders sent again with news of trends development for VX site to current cases

 

David has speculatively contacted max newmann @xtra.co.nz

 

Build Strategic Alliances

Find like-minded people and organizations for mutual benefit:

 

EPR companies?

 

Orion??

Patient Focus looks very promising for an alliance - http://www.patientfocus.net/ 

 

Ian/Carrie

Ian to list:

 

 

Carrie to list:

9.2.06 Seeking collaboration with ITC, SCMH, NERD, Terence Higgins Trust, Patient Focus- awaiting response

Draft letter to Orion completed 10.02.06

 

27.2.06 Awaiting response to reminders

 http://www.patientfocus.net/

Continue to try to get RANZCOG to adopt

Continue to contact

Continue to contact

David

David has contacted yet again – seems impossible – we can now contact other medical colleges if we like

 

Seek support of medical organizations

?

?

All

 

 

Use the software for teaching

At AUT with Rosemary Godbold

Work with Rosemary

David

David to suggest that Staffordshire University does this too

 

At Staffordshire University

Work with senior staff

David

Collaboration with Trust to build Academic Centre

 

Approach the Resources Group to try to get more grants

 

Contact them

David

David has done things and has come up with a good idea – the investment manager is away til 13

Feb but will pursue then – promising

 

Approach insurance companies

Ian to suggest

Ian to pursue

Ian

Ian has written ….